I recently purchased an accessory for my prized Mac Book Pro directly from the vendor. About a week and a half later (today) I received an email from them asking me to fill out a lengthy survey. I’m old and jaded (in internet terms) so I immediately wondered, what do *I* get out of this? I mean, I’m spending my spare time to help them improve their business. The absolute least they could do is offer me a discount on a future purchase, if not a freebie of some sort. Or god forbid, cash! What gives? How many people actually take time out of their day to do this for a company? So keep this in mind if you’re planning on soliciting feedback from your customers. You’ve got to offer something up for their time. You know why? It doesn’t have to be much, but you have to show that you know that their time is valuable. Then maybe they’ll take the time to help you out, rather than just deleting your solicitation.